A closed-loop supply chain, a cutting-edge design company and to make zero-waste clothing that is ethically made is what Latasita is all about. Their work appeals to a global audience while being innovative, original, and unabashedly Indian. Latasita’s outfits remain eye-catchy as they persistently aim to be sustainable.
They advocate the circular economy by putting a specific emphasis on using anything old and off the grid. They hunt out fabric from a variety of and often unexpected sources, including treasured private heirloom collections, daily women’s clothes, and even a Durga Puja pandal. The majority of their collection is made up of saris that they directly get from women’s closets.
Meghna Nayak, founder of Latasita, has received both national and international acclaim; exhibitions of it have been held in Taiwan, Stockholm, England, Kenya, Vietnam, and Sri Lanka. She was chosen from thousands of entries as one of the three contest winners for the Scroll.in Eco India programme on Deutsche Welle. You can watch this online; it aired in 2019 on Deutsche Welle globally and on television in every country in Europe. She was recently invited to lecture on sustainable fashion and show off her work in Stockholm and Utrecht.
In cooperation with the United Nations, United Nations Environmental Program, and the Fashion Design Council of India, LataSita was invited to Lakme India Fashion Week in 2021 to take part in the Circular Design Challenge on Sustainable Fashion Day (FDCI).
Explore their offerings to discover expertly cut and tailored silhouettes for clothing that will enhance the attractiveness of people of all shapes, sizes, and ages while preserving the playful, carefree vibe that has become synonymous with LataSita.
At LataSita’s Kolkata studio, which operates to the highest standards of ethics and sustainability, each piece is painstakingly made. The creator of the sustainable fashion brand located in Kolkata discusses upcycling, recycling, and creating eco-allies out of used saris. Reusing saris is not a novel idea. They have been transformed into kurtas and kanthas by our grandmothers. However, from a design standpoint, it frequently serves the same purposes. LataSita as a brand wanted people to consider upcycling seriously as a way to transform a discarded piece of fabric into a stunning item of custom clothing. This line of reasoning led to the creation of LataSita.
LataSita’s creators were appalled to learn in 2010 that fashion was the second-largest source of global pollution behind Big Oil. Meghna especially was deeply moved by this. After spending almost seven years in England, she returned to Kolkata and realized that she could enter the fashion supply chain and attempt to change things for the better first-hand. She might be able to relate to the difficulties of operating a moral business. Nayak looked into a variety of environmentally friendly textiles since she wanted a choice that produced the least waste and impact.
‘I LIKE TO USE LATASITA AND THE PROCESS OF MAKING CLOTHING TO START A CONVERSATION WITH MY CUSTOMERS, MANY OF WHOM HAVE ZERO INTEREST IN THE ENVIRONMENT AND SUSTAINABILITY, APART FROM THE VERY REAL IMPACT OF RESTORING THOUSANDS OF METRES OF OLD FABRIC AND DIVERTING KILOS OF WASTE FROM GOING INTO LANDFILL’, SAID BY NAYAK.
Instead of buying, paying more attention on examining clothing in one’s wardrobe will be healthier. If someone must purchase, prioritize quality over quantity as opposed to stockpiling cheap, quick fashion. Investing in a terrific pair of shoes that you won’t mind kicking off and running for the train or cab! Take advantage of the chance to get high-quality, eco-friendly, and comfortable attire for your professional attire, which is the most frequently used item in your wardrobe. It’s a good idea to inquire about the process of manufacture. Just a few pieces that you can mix, and match are needed, but they should be of high quality and, ideally, created sustainably. These all are the ideas LataSita would like you to adopt.