Karmactive Staff
Chinese automaker Geely has officially entered the Greek market with the launch of its all-electric EX5 SUV on June 24, 2025. The Athens launch event marks a significant step in Geely’s European expansion strategy, now reaching more than 15 countries across the continent.
The Geely EX5 packs impressive technology under its award-winning design. It features a front-mounted 160 kW (215 hp) electric motor that delivers 320 Nm of torque, pushing the vehicle from 0 to 100 km/h in 6.9 seconds. Drivers can choose between two battery options: a 49.52 kWh pack with a driving range of 440 km (CLTC standard) or a larger 60.22 kWh pack that extends the range to 530 km. When measured by European WLTP standards, the EX5 can travel up to 451 km on a single charge.
For Greek customers, Geely has partnered with GEO Mobility Hellas, a subsidiary of Union Group. This local distributor brings extensive experience across automotive, retail, energy, and real estate sectors, ensuring strong sales and service support throughout Greece.
“We are proud and excited to bring Geely to the Greek market,” said Ran Danai, CEO of Union Automotive Group. “We are confident in Geely products and their suitability for the needs of the Greek customer, focusing on comfort, reliability, safety and advanced technology.”
The timing works well for both Geely and Greek consumers. The Greek government plans to launch a second round of electric vehicle subsidies, offering benefits like registration tax exemptions for both buyers and those leasing electric cars. Greece also abstained from the October 2024 EU vote on increasing tariffs for Chinese-made EVs, showing its interest in keeping these affordable options available to its citizens.
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The EX5 has earned recognition worldwide for its design quality. It won the Gold Winner 2024 of the IDA Design Awards, Platinum Awards at the MUSE Design Awards, and the Red Dot Award in Product Design. Built on Geely’s Global Intelligent Electric Architecture (GEA), the vehicle optimizes space, energy efficiency, and safety features.
Tech-savvy buyers will appreciate the EX5’s advanced features. The Short Blade Battery is designed to last up to one million kilometers, while the 11-in-1 Intelligent Electric Drive system improves efficiency. Inside, drivers enjoy an advanced cockpit powered by Flyme Auto that includes a voice assistant supporting 10 different languages.
In China, the EX5 (sold there as the Galaxy E5) costs between 112,800 and 148,800 yuan ($15,760 to $20,800 USD). Pricing for the Greek market will likely reflect import costs and local taxes.
The Greek auto market shows promising growth, with May 2025 sales reaching 15,670 new vehicles—a 13.9% increase from the previous year. While Japanese and French brands currently lead Greek auto sales, Chinese electric brands are gaining ground rapidly. MG sold 556 cars in May (up 67% from last year), while BYD’s sales jumped by an incredible 1423.1% to 198 units.
To build awareness before the official launch, Geely opened a showroom at Golden Hall, Greece’s largest shopping mall, on June 16. Thanasis Konistis, General Manager of Geo Mobility Hellas, called Geely’s entry “the beginning of a new era for mobility in Greece—an era defined by innovation, sustainability, and a customer-centric approach.”
Globally, Geely continues to grow. The company sold 2.17 million vehicles worldwide in 2024, with international sales jumping 53% year-on-year. Sales of new energy vehicles reached 888,235 units, representing a 92% increase. Beyond Greece, Geely recently launched the EX5 in Australia, New Zealand, Brazil, and six Adriatic countries, demonstrating its ambitious global strategy.
