Mahindra’s e-Alfa Super: Changing the Face of Urban Mobility!

August 26, 2023
2 mins read
Mahindra e-Alfa Super
Mahindra e-Alfa Super

Mumbai witnessed the grand launch of Mahindra’s e-Alfa Super by India’s leading electric 3-wheeler company, Mahindra Last Mile Mobility (LMM) on August 09, 2023. The e-Alfa Super stands as a testimony to Mahindra’s commitment to offer eco-friendly mobility solutions, emphasizing the reduction of pollution. Boasting a higher range of 95+ kilometres on a single charge, this e-rickshaw aims to be a game-changer in the daily commute.

Enhanced by a 20% improved range, drivers are set to maximize their earnings, making every ride more profitable. With its powerful 140 Ah lead-acid battery, the vehicle promises exceptional performance and durability. The electric motor on this marvel exhibits a commendable 1.64 kW of peak power and a torque of 22 Nm. Priced at a competitive INR 1.61 Lakh (ex-showroom), the e-Alfa Super is tailored for both affordability and efficiency.

Local governments will have the final say on its availability, based on e-rickshaw regulations in individual states. Mahindra redefines fast charging with the e-Alfa Super’s superior 18 A charger, ensuring minimal downtime and unparalleled productivity. This charger, designed for efficiency, comes with a 12-month warranty, showcasing Mahindra’s trust in its technology. Owners of the e-Alfa Super can conveniently access a vast network of over 10,000 charging stations across India.

Safety gets paramount attention, with an advanced braking system and roof-mounted grab handles featured in this e-rickshaw. The metal body ensures sturdiness, while the unique design guarantees passenger comfort and safety. As a cherry on top, Mahindra offers free accidental insurance worth INR 10 Lakh for drivers, setting new standards in customer care.


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Suman Mishra, the visionary CEO of Mahindra LMM, heralds the e-Alfa Super as the epitome of clean, sustainable mobility. She emphasizes the dual benefits: bolstered entrepreneurial incomes for drivers and a significant reduction in environmental impact. Mahindra’s extensive warranty package includes a one-year coverage for the vehicle and an 18-month warranty for the battery. Over 1,150 dedicated Mahindra touchpoints across India ensure that servicing the e-Alfa Super is a breeze.

The unmatched trust and reliability associated with the Mahindra brand amplify the e-Alfa Super’s appeal in the market. Competing with the likes of Kinetic Safar Jumbo and Lohia Comfort E-Auto, e-Alfa Super has carved a niche with its unique offerings. The vehicle, a testament to Mahindra’s rigorous testing, guarantees drivers the opportunity to maximise earnings with increased range.

Transitioning from ICE 3-wheelers to electric alternatives like e-Alfa Super will significantly reduce India’s carbon footprint. Given the rising demand for electric vehicles, the e-Alfa Super is primed to lead the charge in sustainable transportation. The emphasis on self-employment opportunities, combined with environmental conservation, makes the e-Alfa Super a holistic solution. With easy access to Mahindra’s extensive charging ecosystem, drivers can confidently venture farther and serve more customers.

As India’s No.1 3-wheeler EV brand, Mahindra continues to set the gold standard in e-mobility. The e-Alfa Super’s introduction is a pivotal moment in India’s journey towards greener and more efficient urban transportation. Drivers and passengers alike can rejoice in the vehicle’s amalgamation of safety, comfort, and cutting-edge technology. Mahindra, an established powerhouse, has once again demonstrated its commitment to spearheading a greener future with the e-Alfa Super.

As cities get busier, and roads get congested, the e-Alfa Super stands as a beacon for clean, efficient, and sustainable urban transport. The launch signifies not just a new product, but Mahindra’s unwavering commitment to a greener, more prosperous future for India. The e-Alfa Super is not just an e-rickshaw; it’s a statement, a commitment, and a step towards a cleaner, better tomorrow.

Govind Tekale

Embarking on a new journey post-retirement, Govind, once a dedicated teacher, has transformed his enduring passion for current affairs and general knowledge into a conduit for expression through writing. His historical love affair with reading, which borders on addiction, has evolved into a medium to articulate his thoughts and disseminate vital information. Govind pens down his insights on a myriad of crucial topics, including the environment, wildlife, energy, sustainability, and health, weaving through every aspect that is quintessential for both our existence and that of our planet. His writings not only mirror his profound understanding and curiosity but also serve as a valuable resource, offering a deep dive into issues that are critical to our collective future and well-being.

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