Govind Tekale
Fully committed to AI, Google’s is cautious about expanding access to intelligent tools. AI was a major focus, with various applications introduced at the Google I/O 2023 keynote. Scammers can exploit AI-based language models to target individuals and organizations, according to the Indian Computer Emergency Response Team (CERT-In).
A warning from the CERT is that scammers can use AI applications to create malicious code and conduct phishing campaigns. CERT cautions that fake news, scams, misinformation, phishing messages, and deep fake texts can be generated using AI-based applications.
The creation of fake websites and the distribution of malware through links or attachments using domains similar to AI-based applications may be done by the scammers. As stated by CERT-In, AI language models can scrape information from the internet without explicit consent, potentially collecting personally identifiable information.
Countering competition from Microsoft’s OpenAI-powered Bing search, Google’s updated core search product aims to incorporate more AI into its answers. AI-generated responses at the top of search results for relevant queries will be presented by the new Google Search Generative Experience.
Bard of Google joins ChatGPT and Bing chatbots available to the users. Prioritizing user safety and minimizing misbehavior, Google expanded the availability of Bard AI globally. Despite having conversational mode and links to websites, the Search Generative Experience doesn’t have a chatbot.
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Unlike Google’s chatbot, Bard has a persona for human-like conversations and is intended for creative collaboration. Users are encouraged by Google to use traditional Google searches for finding information and purchasing products.
With plans for more language support, Bard is now available in 180 countries and supports English, Korean, and Japanese. Safety measures are shared by CERT-In to minimize threats from AI-based applications. Education is to be imparted to users and developers about the risks and threats associated with AI language models.
Domains and URLs impersonating AI-language-based applications should be verified, and clicking on suspicious links is to be avoided. In order to preserve the security and privacy of data submitted to AI-based applications, appropriate controls should be implemented.
Sensitive information such as login credentials, financial information, or copyright data should not be shared with AI language models. Google plans to add support for 40 more languages to Bard and maintain high standards for quality and local nuances.
Conversation based on images and the generation of search results with more visuals will soon be supported by Bard. Currently available in the US via a wait list, the Search Generative Experience’s availability in India is unknown.
In order to prevent the dissemination of malicious links or inappropriate content, content filtering and moderation techniques should be used. It is necessary to enhance monitoring and security measures to detect malicious codes written by threat actors.
To identify potential vulnerabilities and information disclosures, regular security audits and assessments should be conducted. In order to protect user accounts from unauthorized access to AI-based applications, multi-factor authentication (MFA) should be enabled.
