From Ernie Bot to Smartphones: Baidu’s Latest Moves to Expand Its AI Ecosystem

May 11, 2023
2 mins read
Image Creadit- Daniel Cukier (CC BY-ND 2.0)

Best known for its Alexa-style smart speaker, Baidu’s Xiaodu unit plans to launch a smartphone next week. Xiaodu will launch the smart phone at the company’s headquarters in Beijing. As Xiaodu faces a shrinking handset market at home, the company aims to enhance its ecosystem of hardware devices.

Without breaking down sales from sales from Xiaodu in its financial report, Baidu relies on advertising for more than half of its revenues. An AI-powered chatbot, Ernie, was launched by Baidu in March of this year.

A race has been spurred among Chinese tech firms and startups by the success of Microsoft-backed ChatGPT to create a competitor. At the beginning, the Ernie Bot was only accessible to a select group of users with invitation codes.

Now the companies are allowed by Baidu’s cloud platform to integrate the bot into their products by submitting an application. A generative product, Ernie Bot, was introduced by Baidu based on its big Ernie family.

Developing its AI capabilities for over 10 years, Baidu has developed an industrial-grade, knowledge-enhanced Big Model, ERNIE. ERNIE Bot is designed to facilitate intelligent transformation across various industries such as finance, energy, media, and public affairs.

In order to implement ERNIE Bot for front-, middle-, and back-office functions, Quhuo, a Chinese service provider, has collaborated with Baidu. Human languages can be interpreted with accurate, logical, and fluent responses, almost on par with human beings, by ERNIE Bot.

Ernie Bot’s semantic computing technology and intelligent dialogue engine will be accessed by Quhuo to improve its customer service level. ERNIE Bot’s memory mechanisms, contextual understanding, and dialogue planning abilities will be utilized by Quhuo to improve front-end business efficiency.

AI will also be used by Quhuo to support middle- and back-end business functions, including business review support, data support, and predictive analysis. More personalized services while simultaneously bringing users a more efficient and convenient experience will be provided by the integration of ERNIE Bot into Quhuo’s products.


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AI technology’s application is expected to help Quhuo process a large amount of data and information and provide accurate analysis and prediction. A phone is being added to Baidu’s portfolio of smart gadgets as it builds out a hardware ecosystem to complement its internet service.

Similar to Amazon’s Alexa division, Baidu’s smartphone product is being launched by the Xiaodu unit. The launch of the smartphone comes amid a shrinking handset market in China. It is estimated by Counterpoint Research that smartphone sales declined 14% year over year in 2022 to the lowest level in a decade.

As Baidu’s revenues dropped 1% to $8 billion last year, the company relies heavily on advertising for more than half its revenues. Steps are being taken by Baidu to protect its intellectual property, as seen by its legal action against Apple and app developers for distributing fake copies of its Ernie Bot app.

Microsoft-backed ChatGPT’s success has led to a race among Chinese tech firms and startups to create similar products. Legal action was taken by Baidu against Apple and app developers for distributing fake copies of its Ernie Bot app on the App Store.

Developing its AI capabilities for over 10 years, Baidu has created a range of products, including the industrial-grade, knowledge-enhanced Big Model ERNIE. The collaboration of Quhuo with Baidu to implement ERNIE Bot for its products reflects its commitment to harnessing cutting-edge AI technology.

A phone is being added to Baidu’s portfolio of smart gadgets as it builds out a hardware ecosystem to complement its internet services. The search engine Baidu was one of the first Chinese companies to launch a ChatGPT-style product in March. Launched in March this year, Baidu’s ERNIE stands for “Enhanced Representation through Knowledge Integration.”

Govind Tekale

Embarking on a new journey post-retirement, Govind, once a dedicated teacher, has transformed his enduring passion for current affairs and general knowledge into a conduit for expression through writing. His historical love affair with reading, which borders on addiction, has evolved into a medium to articulate his thoughts and disseminate vital information. Govind pens down his insights on a myriad of crucial topics, including the environment, wildlife, energy, sustainability, and health, weaving through every aspect that is quintessential for both our existence and that of our planet. His writings not only mirror his profound understanding and curiosity but also serve as a valuable resource, offering a deep dive into issues that are critical to our collective future and well-being.

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