From Closet to Clothing: Anemone’s Sustainable Fashion Emergence

April 2, 2023
1 min read

Anemone is a clothing brand started by Ashley Saville in 2020. She is a self-taught sewist who is passionate about fashion, bringing old things to life, and creating something beautiful, creative, yet functional out of old, ragged quilts. The goal of Anemone is to highlight the beauty of handmade quilts, which might be relegated to a closet or barn or passed on to the generations. Here, the customers can also provide their own quilts to be customized.

There are three steps that describe the workings of Anemone. The very first step is to provide your own quilt. Heavyweight quilts cannot be considered at this time. The second step is to define style, size, length, and any customization. Place the order for the listing titled ‘Supply Your Own: Commission Deposit.’ The last step is confirming the size and dimensions of the quilt through the email provided. Anemone provides the best quality clothing products out of your waste and unused quilts. This not only protects our environment and nature from the extreme exploitation of mass production but also showcases hand art. This is a small step towards supporting a small industry whose motive is to preserve antique cloth pieces and support environment. Hearing from the audiences about Anemone and its products, all the users seem to be convinced and satisfied with the brand’s work.

There are many items of clothing and other materials that are supplied by Anemone, like a chore coat, a coverlet, gift cards, gloves, a hat, a kids coat, mittens, quilt pants, a shawl coat, and you mostly supply your own, etc. These items can be browsed over the website by applying the sort by feature: Best selling, alphabetically, prices low to high and dates old to newsiest. The customers can supply their own materials. Anemone does not accept returns or exchanges. Generally, it takes 8–12 weeks to finish the product,but the quality and size of products may vary.

The cloth material is strongly against machine washing, and it’s strongly recommended for hand washing techniques as antique pieces cannot withstand the wear and tear of modern machines.

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