Sustainable toys, also known as green toys or recycled toys, are made up of organic materials such as cotton, wool, bamboo, beeswax, cork, and water-based inks. The sustainable toys market is set to grow at a CAGR of 8.2% from 2021 to 2030, with a projected size of $59,643.9 million by 2030. The rise in environmental consciousness among customers and the rapid expansion of the retail sector are the major driving forces behind this growth. Plastic, which is commonly used in toy manufacturing, is a non-degradable substance that harms the environment. The rising concern about global warming and government regulations have also contributed to the growth of the sustainable toys market. In addition, the development of an eco-label certification program for toys and government regulations regarding the use of chemicals in toys have been supportive of the market growth.
The market is segmented into action figures, building sets, dolls, games/puzzles, sports and outdoor toys, and others, and it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Eco-friendly, sustainable toys are often made with sustainably sourced wood, such as birch or maple, and FSC certification is a good indicator of eco-friendliness. Grimm’s Spiel & Holz Design is a popular toy brand that carries FSC certification.
Dolls are gaining significant market share in the sustainable toys market and are estimated to reach $11,315.2 million by 2030 at a CAGR of 11.9%. Sustainable doll toy and game manufacturers are investing in traditional toys such as microscopes, modelling clay and magic kits to keep up with the growing demand from parents. Natural rubber is also a great choice for plastic-free toys that will go into little ones’ mouths. Sophie la Girafe is a popular 100% natural rubber toy that has been going strong for over 50 years.
The 5 to 10 years age group accounted for around 39.7% market share in 2020 and is expected to grow at a CAGR of 13.1% during the forecast period. SSTEM toys encourage kids to learn more about these 4 subjects, but children are increasingly using smartphones for education and playing purposes. Organic cotton and woollen sustainable toys made from organic wool or cotton are beautiful and sustainable, as they are made from materials that haven’t been subjected to as many pesticides or chemicals during their creation. They make great gifts for new babies, and Etsy is a great place to look for handmade, unique items.
Organic cotton and woollen sustainable toys are beautiful and sustainable, as they are made from materials that haven’t been subjected to as many pesticides or chemicals during their creation. They make great gifts for new babies, and Etsy is a great place to look for handmade, unique items. However, it is important to adopt the mindset of quality over quantity when buying environmentally friendly toys and look for more eco-friendly toys made of wood, rubber or cotton.
The online channel segment is growing at the highest CAGR growth rate and is estimated to reach $7,863.2 million by 2030. Consumers can obtain access to products manufactured in a different country through online retail, and online stores enable attaining a larger consumer base across the world.
The key players in the sustainable toys market include Eco Kids, Le Toy Van, Green Toys, Legler, Tegu, PlanToys, LEGO, Hasbro, GOLIATH GAMES, and CLEMENTONI. The industry has adopted product launch and business expansion as their key developmental strategies to expand their market, increase profitability, and remain competitive in the market.
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To reduce plastic presents from family and friends, it is important to have a frank discussion with them, use wish lists, and ask for one large present. Wooden rocking horses or doll’s houses are classics that will be well loved for years. It is also important to avoid plastic toys when out and about and to make quality purchases. Second-hand shopping or toy swaps are great ways to curate a set of plastic-free toys for your little one, and if given plastic toys you don’t want, consider donating them to charity if they’re in good condition.