Fisker, the disruptive automotive startup turned public company, is venturing into an ambitious product plan with its slew of prototype EVs showcased recently in Huntington Beach, California. This vast fleet ranges from a rugged pickup truck with a versatile expandable bed, a high-performance grand tourer sports car with exceptional mileage, to a rugged version of its Ocean SUV, and the elusive PEAR vehicle it plans to produce with Foxconn.
Henrik Fisker, the company’s founder, is keen on seizing the momentum in the EV market post-COVID, recognizing the opportunity to grab a significant market share in the next three years. Dubbed the “Ferrari of pickups,” the Fisker Alaska is positioning itself against other luxury all-electric pickups like the Rivian R1T, Tesla Cybertruck, and Ford F-150 Lightning.
The Alaska is based on an extended version of the platform under the Ocean, labeled the FT31. The company plans to manufacture the Alaska at the same Magna Steyr plant in Europe as the Ocean. The Alaska will offer up to 340 miles of all-electric range and boasts unique features like an extendable bed and a ‘big gulp’ cup holder and water bottle.
With a starting price of $45,400 before incentives, the Alaska is expected to hit the market in 2024 and start deliveries in 2025. The PEAR, short for Personal Electric Automotive Revolution, is Fisker’s cost-effective EV offering designed to bring the luxury of electric mobility to a broader audience.
The PEAR is a product of Fisker’s collaboration with Foxconn, although it is yet unclear if the manufacturing will take place at the previously planned Lordstown Motors plant in Ohio. With a before-incentives price of $29,900 and a range of up to 300 miles, the PEAR targets high-volume production to keep prices affordable. Fisker hopes to manufacture 250,000 PEARs per year once production ramps up at the Lordstown plant and envisions producing a million units globally per year.
The PEAR features a simple light volume platform called SLV1 and an all-steel body and frame. Many of the PEAR’s internal parts are interchangeable, reducing the cost and complexity of assembly. Deliveries for the PEAR, which has a unique sliding rear tailgate and optional bench seat in the front, are set to commence in mid-2025.
The high-performance Ronin, named after the movie famous for its car chase scenes, symbolizes Henrik Fisker’s re-entry into the luxury sports car market. The Ronin’s grand tourer design features butterfly-winged doors, a sloping roofline, and a powerful tri-motor powertrain that generates more than 1,000 horsepower. This future supercar is not just about speed but also practicality, boasting space for up to five people and their luggage.
The Ronin’s most ambitious specification is its projected 600-mile range, potentially outperforming any EV currently on the market. Fisker plans to start producing the Ronin, which houses a new type of battery pack integrated into the body, in the second half of 2024. The surprise reveal of the event was the Force E, a robust off-road variant of the Ocean SUV.
The Force E features a widened body, skid plate, and massive 33-inch wheels, set for availability in the first quarter of 2024. Fisker’s innovative approach to design and performance is expected to shake up the EV market. These prototypes signify Fisker’s intent to diversify its product lineup and compete in various segments of the EV industry.
Fisker aims to leverage the technology advancements made for the high-end Ronin to improve the other vehicles in its portfolio. Despite impressive specifications, the company’s focus is not solely on performance but also on practicality, as seen with the Ronin’s spacious design and the Alaska’s versatile features. Fisker’s founder emphasizes not just innovation but also affordability, as demonstrated by the PEAR’s low price point.
With its diverse and ambitious vehicle lineup, Fisker is positioning itself as a significant player in the EV revolution. The future of Fisker’s production plans will be contingent on overcoming manufacturing and logistical challenges, particularly for high-volume models like the PEAR. The actual production models may differ from these prototypes, depending on the responses and feedback from potential customers and changes in market trends.
Henrik Fisker’s return to the high-end luxury sports car market with the Ronin showcases his visionary approach to combining speed, power, and luxury in an electric vehicle. The PEAR’s ambitious production goal reflects Fisker’s confidence in its ability to deliver a high-quality, affordable EV to the mass market. Fisker’s Force E variant demonstrates the company’s willingness to explore niche markets like off-road electric vehicles.
The Alaska’s unique features like the extendable bed and ‘big gulp’ cup holder show Fisker’s commitment to practical and user-friendly design. By investing in a range of different EVs, Fisker is positioning itself as a versatile and dynamic player in the electric vehicle market. With its ambitious and diverse fleet, Fisker is not only challenging the status quo in the automotive industry but also setting a new standard for the future of transportation.