Karmactive Team
Audi has unveiled the Concept C, a sleek two-seat sports car that signals a dramatic shift in the company’s design approach while hinting at what could become the spiritual successor to the discontinued TT. The Concept C features a clean, minimalist design with a new “vertical frame” front grille inspired by the 1936 Auto Union Type C race car. It introduces Audi’s “radical simplicity” design philosophy that will influence future models. The car’s distinctive four-element light signature appears both front and rear, creating an unmistakable visual identity.
Unlike the previous TT, the Concept C includes an electrically retractable hardtop – a first for an Audi roadster. This allows the car to transform from coupe to convertible while maintaining what Audi calls a “monolithic silhouette.”
Similar Posts
“Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential,” explains Massimo Frascella, Audi’s Chief Creative Officer who joined the company in 2024 after 13 years at Jaguar Land Rover.
Inside, the Concept C embraces what Audi terms “shy tech” – technology that’s present but never dominant. A 10.4-inch center display folds away when not needed, while physical controls made from anodized aluminum provide tactile feedback with what the company describes as the “Audi click.”
Though many observers see clear connections to the TT, Audi CEO Gernot Döllner clarified the positioning: “The Concept C is not a successor of the TT. It’s a different segment to the TT – it’s somewhere exactly in the middle between TT and R8,” he told Autocar.
Multiple outlets report the Concept C has been greenlit for production, with a launch expected in 2027. The production version will be all-electric, with no plans for an internal combustion engine variant. Industry sources suggest it will likely share its platform with Porsche’s upcoming electric 718 family.
Measuring 4.52 meters (178 inches) long and 1.97 meters (77.6 inches) wide, the Concept C is larger than both the original TT and the discontinued R8. Its proportions come from a central-battery layout, with the battery stack positioned behind the seats to enable a lower seating position and balanced weight distribution.
After its debut in Milan, the Concept C will be shown at IAA Mobility 2025 in Munich this September, where the public can experience Audi’s new design direction first hand. The Concept C arrives at a crucial time for Audi, which recently ended production of both the TT and R8, leaving the brand without a dedicated sports car for the first time in 25 years.
