Karmactive Staff
If your kids use Brush Buddies Barbie, Hot Wheels, My Little Pony, or Crayola Silly Scents toothpaste—or if you use evo, ARU, or BB adult toothpaste with expiration dates stretching into 2028—check the tube today. The FDA has classified a recall covering more than 4.3 million fluoride toothpaste tubes across 17 separate products, and most reporting covers only a handful of them.
The recall covers approximately 4.3 million tubes distributed by Ashtel Studios Inc. of Ontario, California, and manufactured by Pritam International Private Limited in Haridwar, India. Pritam International voluntarily initiated the recall on September 10, 2026. The FDA classified it as a Class II recall on October 19, 2026, citing Current Good Manufacturing Practice (CGMP) deviations as the reason; the public filing does not identify what specific deviation occurred. All three tube sizes are included—3.5 oz, 4.0 oz, and the 2-pack of 3.5-oz tubes. Expiration dates on recalled tubes run from November 2026 through June 2028. No illnesses or injuries had been reported as of the FDA notice’s publication date.
Check the back label and the crimped bottom edge of your family’s toothpaste tubes today—especially if your kids use Brush Buddies Barbie, Hot Wheels, My Little Pony, Crayola Silly Scents, or any of the Ice Cream flavor lines, or if you use adult evo, ARU, or BB toothpaste with expiration dates between November 2026 and June 2028. Photograph the lot code and UPC on the crimp before discarding or returning the tube to your retailer for a full refund or replacement. See also the Natural Grocers organic mung beans glass recall and Karmactive’s FDA consumer recall tracker for the full 2026 recall picture.
Complete List of All 17 Recalled Kids’ and Adult Toothpastes
Most reporting stops at Barbie and Hot Wheels. The FDA enforcement filing covers three distinct product groups:
Kids’ Character Lines (6 products): Brush Buddies Barbie (Bubble Gum, 4.0 oz, UPC 810147880225, 409,800 tubes); Brush Buddies Hot Wheels (Strawberry); Brush Buddies My Little Pony (Bubble Gum); Brush Buddies Crayola Silly Scents in three flavors—Bubble Gum, Watermelon, and Strawberry.
Kids’ Ice Cream Lines (4 products): Brush Buddies Vanilla Ice Cream, Mint Chocolate Chip Ice Cream, Cookies ‘n Cream Ice Cream, and Chocolate Ice Cream.
Adult Oral Care Lines (7 products): Brush Buddies Whitening with Baking Soda (Cool Mint); evo Advanced Whitening (Peppermint); evo Sensitive (Sweet Mint); BB Cavity Protection 2 Value Pack (Cool Mint); BB Advanced Whitening (Peppermint); ARU Gum Health (Soothing Mint); ARU Cavity Protection (Cool Mint).
CGMP deviations mean the manufacturing facility failed to meet federal quality-control consistency standards during production; the FDA has not identified a specific contaminant in the product. For OTC drug products, Class II means the FDA has determined the probability of serious health consequences is remote.
Not all lots of each named product are necessarily recalled—check the specific UPC and expiration date on your tube against the FDA’s enforcement filing. Neither the manufacturer nor the distributor has publicly issued specific guidance on the returns process as of the date of this article; the safest approach is to stop using any affected tube and return it to your retailer or contact the store for options.
Frequently Asked Questions
Which 17 toothpastes are included in the FDA recall?
The FDA recall covers approximately 4.3 million tubes across 17 products distributed by Ashtel Studios: six Brush Buddies character toothpastes (Barbie, Hot Wheels, My Little Pony, and three Crayola Silly Scents flavors), four Brush Buddies Ice Cream flavors (Vanilla, Chocolate, Mint Chocolate Chip, Cookies ‘n Cream), and seven adult toothpastes under the Brush Buddies, evo, ARU, and BB brand lines. Check each product’s specific UPC and expiration date against the FDA’s enforcement filing.
Why did the FDA recall Brush Buddies, Barbie, and evo toothpaste?
The FDA classified the recall after Pritam International reported Current Good Manufacturing Practice (CGMP) deviations at its manufacturing facility in Haridwar, India. CGMP deviations mean federal quality-control consistency standards were not met—the public filing does not identify a specific contaminant. No illnesses or injuries had been reported as of the FDA notice’s publication date.
What does an FDA Class II toothpaste recall mean for my child?
Class II is the middle tier of FDA recall classifications. It means the FDA has determined that using the product may cause temporary or reversible health consequences, with remote probability of serious adverse effects. The precautionary step is to stop using any tube matching the recalled products and UPCs.
Do not leave a recalled tube in rotation while sourcing a replacement. Choose an unrecalled toothpaste appropriate for your family; consult a dentist or clinician if needed. Monitor the FDA’s Enforcement Report for updates on this recall and check Karmactive’s consumer health recall coverage for any further announcements.
