Sonali Tiwary
Blue skies ahead for travelers in smaller cities as Breeze Airways adds nonstop connections between previously disconnected markets. The upstart carrier is rolling out seven fresh routes linking communities across the East Coast, Midwest and South – from the hills of Tennessee to the beaches of Florida.
“We’re focused on connecting cities that have been overlooked by other carriers,” said David Neeleman, the industry veteran behind Breeze Airways, in the carrier’s announcement. “These seven new routes continue our mission of providing efficient, affordable nonstop service to travelers in underserved markets.”
The airline’s growth spurt includes first-ever nonstops from Tri-Cities Airport (TRI) to Washington Dulles (IAD) and Orlando (MCO), starting mid-December. Travelers can snag seats from $39 and $49 one-way, respectively. The Tri-Cities service runs Fridays and Mondays, perfect for weekend getaways.
For snowbirds heading south, Fort Myers (RSW) gains new connections to Albany (ALB) and Rochester (ROC), both firing up December 17 with Wednesday and Saturday flights. Manchester, NH (MHT) scores a warm-weather escape to Myrtle Beach (MYR) beginning February 6, while Raleigh-Durham (RDU) links to Portsmouth (PSM) starting December 11.
Meanwhile, cornhusker country joins the network with Lincoln (LNK) to Orlando (MCO) service launching December 10. The twice-weekly flights on Wednesdays and Saturdays fill a void in a market dominated by United, which currently holds about 65% of Lincoln’s traffic with its Chicago and Denver connections.
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Gene Cossey, Executive Director at Tri-Cities Airport, couldn’t contain his enthusiasm: “Bringing a new airline to TRI is the result of years of work, strong partnerships, and steady support from travelers across the region. We are excited to bring Breeze Airways into our partnership and look forward to years of success.”
The Tri-Cities area, home to over 514,000 folks across Northeast Tennessee and Southwest Virginia, saw passenger counts jump nearly 16% last year to 448,514 – numbers that caught Breeze’s attention. The airport currently offers nonstop flights to Atlanta (ATL), Charlotte (CLT), Dallas (DFW), Orlando Sanford (SFB), and St. Pete-Clearwater (PIE), with the last two operated by Allegiant.
All these new hops will use Breeze’s fuel-sipping Airbus A220-300s, sporting the carrier’s roomier “Nice” seats. Passengers can choose from Breeze’s signature fare bundles – No Flex, Nice, Nicer or Nicest – depending on how many bells and whistles they want.
Since taking to the skies in 2021, the scrappy carrier has grown its fleet to 53 planes serving 69 destinations – pretty impressive for an airline barely four years old. Breeze has carved out a niche connecting dots that bigger airlines overlooked, focusing on what industry insiders call “secondary markets” – cities big enough to support air service but too small for major hub operations.
Mayor Trevor Rice of Johnson City put it plainly: “The addition of direct flights to Washington D.C. and Orlando significantly enhances our connectivity and creates new economic opportunities for our region.”
Bookings for all routes are live now on FlyBreeze.com, with the lowest fares going to early birds. With growing concerns about airline safety, Breeze’s investment in modern aircraft and straightforward routes offers passengers both convenience and peace of mind.
Below is an integrated content plan using the KarmActive Domination Framework, followed by the requested social‑media deliverables and poll templates. Each section is separated by a horizontal line.
A concise summary: We’ve applied the H.A.R.M.O.N.Y and EARTH frameworks to shape a concise News Update on Breeze’s new routes, classified the content for sustainability/travel audiences, mapped our primary (conscious travelers) and secondary (regional business/leisure flyers) audiences, and prioritized platforms (Instagram, TikTok, YouTube at the top). Next, we develop social‑media captions (Tweet, LinkedIn, Facebook/WhatsApp/Telegram), five short third‑party comments, a cross‑platform poll template, an Instagram Story hook, and CTA text—all optimized for engagement and alignment with KarmActive’s values.
