Volvo Unveils EM90: Revolutionizing Electric Mobility with Scandinavian Elegance

November 14, 2023
1 min read
Volvo EM90
Volvo EM90. Source: Volvo

Volvo Cars has unveiled its latest innovation in the electric vehicle (EV) market, the EM90, a fully electric premium Multi-Purpose Vehicle (MPV). This launch marks a significant step in Volvo’s journey towards becoming a fully electric car maker by 2030. The EM90 is not just a vehicle; it’s a statement of Volvo’s commitment to sustainable mobility and a testament to their 96-year legacy of safety and design excellence.

Design and Comfort: A Living Room on Wheels

The EM90 is designed to be more than just a car; it’s a mobile living space. Volvo’s Chief Executive, Jim Rowan, emphasizes this, stating, “It’s this feeling of home that inspired our new EM90, a car with room for life.” The vehicle’s interior is a blend of Scandinavian design and ultimate comfort, offering a premium experience with every detail meticulously crafted. The exterior design is equally impressive, featuring the iconic Thor’s Hammer headlights and an illuminating grille – a first for Volvo.

Performance and Technology: Powering the Future

Under the hood, the EM90 is just as impressive. It boasts a 116 kWh battery, offering a range of up to 738 kilometers under the CLTC testing cycle. The vehicle can charge from 10 to 80 percent in under 30 minutes, making it not only powerful but also efficient. The EM90 is equipped with bi-directional charging, allowing it to function as a power bank for other electric devices.

Safety and Innovation: A Legacy Continued

Safety, a cornerstone of Volvo’s philosophy, is paramount in the EM90. The vehicle includes advanced driver assistance systems, high-definition cameras, and an all-round sensor set. These features are a continuation of Volvo’s 96-year commitment to safety, adapted for the electric age.

Market Impact and Availability

Initially available for pre-orders in China, the EM90 is a strategic move by Volvo to tap into the growing popularity of the MPV segment, particularly in Asia. This launch is expected to broaden Volvo’s appeal and meet diverse customer needs, reinforcing its position in the premium electric segment.

Volvo’s Vision for the Future

The EM90 is more than just a new model; it’s a reflection of Volvo’s vision for the future – a future where mobility is personal, sustainable, and safe. With the EM90, Volvo is not only expanding its portfolio but also redefining what it means to drive and own a car in the electric era. As Jim Rowan puts it, the EM90 is about providing “room to connect, room to create, room to relax.”

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