Tesla’s Cybertruck, wrapped to resemble a Ford F-150, has been turning heads and causing a stir on the internet. This audacious move by Tesla is seen by many as a direct troll to Ford, given the rivalry between the two automakers. The F-150-themed Cybertruck was first spotted last month, and recent sightings suggest Tesla isn’t done showcasing it. Palo Alto, California, where Tesla has its engineering headquarters, has become a hotspot for these Cybertruck sightings. Some speculate that Tesla’s use of wraps on the Cybertruck might be to conceal the final production design.
Others believe that Tesla might be testing these wraps as a unique customization option for future owners. The wrap could also be Tesla’s way of generating buzz, a tactic they’ve mastered over the years. Elon Musk, Tesla’s CEO, has consistently positioned the Cybertruck as a competitor to the F-150. This rivalry was further fueled when Tesla released a video of a tug-of-war between the Cybertruck and an F-150 back in 2019.
Ford’s CEO, Jim Farley, criticized the Cybertruck, stating it’s more of a luxury item rather than a work truck. Farley’s comments emphasized the difference in construction between the Cybertruck’s unibody and the F-150’s body-on-frame setup. Despite the criticism, it’s essential to note that the Cybertruck’s unibody is constructed from cold-rolled stainless steel, making it incredibly robust. The Cybertruck’s appearance on public roads has been captured by various individuals, with photos and videos being shared widely on social media platforms. One particular image from a Tesla facility showcased the Cybertruck’s frunk, which appeared smaller than that of the Ford F-150 Lightning. The Cybertruck’s unique design, combined with the F-150 wrap, makes it an unmistakable presence on the road.
Tesla’s history of playful jabs at competitors is well-documented, making this move less surprising for those familiar with the brand. The manufacturer’s license plate on the wrapped Cybertruck confirms that Tesla officially sanctions this wrap. The Cybertruck continues to undergo extensive testing, with various prototypes spotted on public roads. Some of these prototypes have been seen with camouflage-like full-body wraps, hinting at Tesla’s experimentation with different designs. The wrapped Cybertruck was also seen being transported on a truck in Livermore, California, further fueling speculations and discussions. Tesla’s decision to wrap the Cybertruck in an F-150 design could be seen as a response to Ford’s earlier trolling attempts.
The ongoing banter between Tesla and Ford underscores the competitive landscape of the electric truck market. As the release date for the Cybertruck approaches, anticipation and curiosity continue to build among enthusiasts and potential buyers. The electric vehicle market is witnessing a clash of titans, with Tesla and Ford at the forefront of this battle. While the wrap might be seen as a playful dig, it also highlights the innovative spirit and boldness of Tesla as a brand. As both companies gear up for the future, the electric truck segment promises to be a space filled with innovation, competition, and surprises. Only time will tell how this rivalry unfolds, but for now, the Cybertruck wrapped as an F-150 serves as a symbol of Tesla’s unyielding spirit and sense of humor.