JUMIA
The leading pan-African e-commerce platform collaborates with Starlink to expand Africa’s access to internet connectivity.

Jumia Partners with SpaceX’s Starlink to Boost Internet Access in Africa

In a move that’s set to shake up the internet scene across Africa, Jumia, the continent’s top online shopping hub, has teamed up with Starlink, the satellite internet service from SpaceX. They’re starting this digital adventure in Nigeria and have plans to spread the tech wings to Kenya and beyond.

Hisham ElGabry of Jumia shares the excitement, saying, “We are thrilled to be the first company on the continent to join forces with Starlink to expand this groundbreaking technology in Africa. This agreement aligns perfectly with our mission of using technology to improve lives across Africa.” He’s talking about a big leap for internet access, with the hope of sparking economic growth and opening doors to new chances for people and businesses alike.

This isn’t only about getting online; it’s about getting a fast and reliable connection to places where the internet’s been a rare case. Starlink’s got a network of satellites zooming around in space, ready to beam down internet that can handle everything from streaming movies to video calls without breaking a sweat.


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But it’s not all smooth sailing. The real work is making sure the Starlink kit is affordable and easy to set up, even in the most out-of-the-way spots. Plus, each African country has its own set of rules for tech stuff, and that could either help speed things up or throw in a few speed bumps.

Jumia’s not new to the African market; they’ve got the know-how and the network to get things moving. They’ll be handling the nuts and bolts of getting the Starlink kits to customers and sorting out the payments through their JumiaPay platform.

As the project kicks off in Nigeria and eyes Kenya next, the goal is to create a smooth process that can be rolled out across the continent. It’s a big deal because connecting Africa means empowering its people with the tools for education, business, and health.

So, here’s the scoop: Jumia and Starlink are joining forces to connect Africa to the internet and, by extension, to the rest of the world. It’s a bold plan with its fair share of hurdles, but the payoff could be huge for millions across the continent.

Sunita Somvanshi

With over two decades of dedicated service in the state environmental ministry, this seasoned professional has cultivated a discerning perspective on the intricate interplay between environmental considerations and diverse industries. Sunita is armed with a keen eye for pivotal details, her extensive experience uniquely positions her to offer insightful commentary on topics ranging from business sustainability and global trade's environmental impact to fostering partnerships, optimizing freight and transport for ecological efficiency, and delving into the realms of thermal management, logistics, carbon credits, and energy transition. Through her writing, she not only imparts valuable knowledge but also provides a nuanced understanding of how businesses can harmonize with environmental imperatives, making her a crucial voice in the discourse on sustainable practices and the future of industry.

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