Greenwashing Archives

Recycling symbol surrounded by cardboard boxes and paper packaging

September 21, 2026

EU Greenwashing Rules Tighten Environmental Claims as Companies Face New Packaging and Advertising Checks

Regulatory Deadline EU Greenwashing Rules Tighten Environmental Claims as Companies Face New Packaging and Advertising Checks The Empowering Consumers for the Green Transition Directive takes effect September 27, 2026, across all 27

A pile of discarded fast fashion clothes on a landfill site, dirty and tangled, with a European Union flag barely visible in the background.

Business·Policy

EU Green Claims Directive: Fashion Brands Face New Rules Against Greenwashing

On September 27, 2026, the European Union’s Empowering Consumers for the Green Transition Directive takes effect, introducing new rules that will require fashion brands to substantiate their environmental claims with verifiable data. The directive amends the Unfair Commercial Practices Directive

August 21, 2026

EU Green Claims Directive Forces Fashion Brands to Prove Environmental Claims

Business·Policy

Empowering Consumers for the Green Transition Directive takes effect, introducing new rules that will require fashion brands to substantiate their environmental claims with verifiable

EU’s Digital Product Passport Registry Goes Live July 19 — 53% of Green Claims Won’t Pass the New QR Code Test

Europe·Policy

Circular Economy May 29, 2026 · 6 min read Your Next T-Shirt Will Have a Passport Starting July 2026, the EU switches on a