Ferrari Pushes Second EV to 2028 as Luxury Market Shows Zero Demand for Electric Supercars

Ferrari is pushing back the launch of its second electric vehicle (EV) from 2026 to at least 2028, according to recent reports. The Italian sports car maker cites a complete lack of interest from its wealthy customer base as the main reason for the delay.

“Zero” demand exists for high-performance electric sports cars right now, sources told Reuters. One insider stated bluntly that “real, sustainable demand is non-existent for an electric sports car” in the ultra-luxury segment.

This doesn’t mean Ferrari is abandoning its electric plans entirely. The company’s first EV remains on schedule for a reveal beginning in October 2025, with customer deliveries starting in October 2026. This first electric Ferrari will reportedly cost over $500,000 and is being co-designed with former Apple design chief Jony Ive.

The difference between these two models explains the split decision. Ferrari’s first EV will be a limited-production model, essentially a technology showcase rather than a volume seller. The second EV, now delayed, was meant to be produced in higher numbers – following Ferrari’s typical pattern of making 5,000-6,000 units over a five-year period.

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Ferrari isn’t alone in slowing down electric plans. Other high-end automakers are making similar moves:

• Lamborghini pushed back its first EV from 2028 to 2029
• Porsche scaled back electric production due to soft sales of models like the Taycan
• Maserati completely canceled plans for an electric version of its MC20 supercar
• Aston Martin adjusted its electric timeline after its CEO noted customers still want “sounds and smells” from their sports cars

Several key challenges face electric sports cars in the ultra-luxury market. Battery weight adds significantly to a vehicle’s overall mass, which hurts the nimble handling expected from a Ferrari. While EVs deliver impressive instant acceleration, they struggle to maintain sustained high performance on a track compared to gas engines.

Perhaps most importantly for Ferrari buyers, the emotional connection is missing. The distinctive roar of a Ferrari V8 or V12 engine is a crucial part of the brand’s identity. Electric cars, no matter how powerful, run silently without the visceral engine noise, vibrations, and gear changes that Ferrari owners cherish.

“The absence of engine sound and the sensory experience is a recurring theme,” explains one industry analyst. “The ‘throaty roar’ of a combustion engine is deeply ingrained in the Ferrari brand identity and is a major selling point for wealthy buyers.”

Ferrari will use this delay to further develop its in-house electric technology. The extra time could allow engineers to address the inherent challenges of electric performance cars, including improving battery technology, thermal management, and finding ways to create a more engaging driving experience.

The company isn’t giving up on cleaner powertrains, however. Ferrari has steadily introduced hybrid models since 2019, including the SF90 Stradale and 296 GTB. These plug-in hybrids incorporate electric power while retaining the beloved internal combustion engine, offering a compromise that satisfies both performance demands and emissions regulations.

Ferrari is scheduled to present its new long-term business plan to investors on October 9th. This plan will likely provide more details about the company’s revised electrification roadmap. CEO Benedetto Vigna has already hinted at a cautious approach, stating that while Ferrari will offer new technology, they “didn’t communicate we’ll move 100% to electric vehicles.”

For Ferrari enthusiasts eager to experience an all-electric prancing horse, the wait continues. The first model arrives in late 2026, but the more accessible second model won’t hit roads until at least 2028 – and only if customer interest increases substantially by then.