Rahul Somvanshi
Nova Scotia launched the NS Alert app on August 28, 2025, filling a dangerous gap in emergency notifications for rural communities. The free app, available on Apple App Store and Google Play, delivers critical alerts through 3G networks and Wi-Fi connections.
When Seconds Matter Most
“The right alert at the right time can make all the difference,” said Minister Kim Masland during the announcement.
The current Alert Ready system requires LTE or 5G connectivity, leaving many rural Nova Scotians without timely warnings during emergencies. This new app delivers alerts to areas with limited cellular infrastructure—helping advance recommendation P.22 from the Mass Casualty Commission.
The app cost $1 million to develop and operate, with Alberta-based Public Emergency Alerting Services Inc. handling its creation.
Two-Tier Warning System in Your Pocket
NS Alert delivers two types of notifications:
- Critical “broadcast intrusive” alerts for immediate action situations like evacuations
- Advisory “non-intrusive” alerts for updates like road closures or re-entry notices
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Users can customize which locations they monitor (home, work, other) and select specific alert categories. The system supports 32 languages, addressing communication needs in Nova Scotia’s diverse communities.
Local officials from areas with spotty coverage expressed strong support. Mayor Rod Gilroy of Cumberland County called it a system that “covers a gap in the system that’s desperately needed,” while Guysborough County Warden Paul Long noted it would “alleviate a lot of safety concerns.”
Towers Coming, But Not Soon Enough
The province continues its $18.6 million investment for 27 new cell towers by 2026, including 4 in Cumberland County and 6 in Guysborough County. However, this infrastructure expansion will take time, making the app an immediate solution for at-risk areas.
Residents in rural areas have reported issues receiving alerts through the national Alert Ready system during past emergencies, including hurricanes and floods.
The NS Alert app works alongside the existing Alert Ready system rather than replacing it, creating necessary redundancy in emergency communications.
NS Alert app launched, delivering emergency alerts via 3G and Wi-Fi to rural Nova Scotians without LTE/5G coverage. The free app on iOS and Android supports 32 languages and complements the existing Alert Ready system.
