The recent report by Euromonitor International has shed light on the evolving trends in sustainable travel. The findings reveal that nearly 80% of travelers are willing to pay at least 10% more for sustainable travel features, even amidst the ongoing cost of living crisis. This commitment to sustainability is further emphasized by the fact that 41% of travelers are prepared to pay over 30% extra for adventure and eco-tourism experiences. The Sustainable Travel Index 2023, also conducted by Euromonitor, has ranked Europe as the leading region in sustainable travel. The continent has secured the top 17 positions, with Sweden, Finland, … Continue reading Would You Pay More for Green Travel? 80% of Travelers Say ‘Yes’!