Patagonia Joins Canopy's Pack4Good Initiative for Sustainable Packaging Material that Could Reshape the Outdoor Apparel Industry

Sunita Somvanshi

Sunita Somvanshi

In the Pack4Good initiative, established by Canopy, Patagonia becomes the latest convert to sustainable packaging solutions.

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The paper packaging industry consumes 3.1 billion trees yearly, posing a threat to biodiversity and climate change.

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Patagonia is looking into Next Generation packaging solutions that rely on agricultural waste and other non-forest fibers.

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Patagonia has already implemented totally recycled content in all its packaging and catalogs.

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The change to tree-free packaging materials poses problems in scaling up to meet the needs of industry.

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Patagonia's participation brings the total number of brands in the Pack4Good initiative to 445.

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Project Leverages advanced data analytics and machine learning algorithms for processing environmental, societal, financial information.

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Tracking and reporting on the environmental impact of changes in packaging will be important to make judgements about eventual success.

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The success of Patagonia's efforts could be a model for others trying to minimize their environmental footprints.

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