Musk Pressured as Tesla’s Brand and Sales Collapse

Sunita Somvanshi

Tesla shareholders are demanding CEO Elon Musk work at least 40 hours per week as the company faces what they're calling a "crisis."

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Major investors controlling 7.9 million Tesla shares sent an urgent letter to board chair Robyn Denholm with four specific demands.

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Tesla's stock has plunged 12% this year while the Nasdaq only dropped 1% - a red flag that prompted shareholders to take action.

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The company's reputation has crashed from 8th to 95th place in America's most admired brands ranking. How did Tesla fall so far?

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European sales dropped a shocking 50% in April compared to last year, while global EV sales declined in the first quarter.

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Shareholders blame Musk's divided attention between Tesla and his other ventures, including his recent role in Trump's Department of Government Efficiency. 

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"Tesla deserves a CEO whose time and attention align with the scale of the responsibilities," the investors stated in their letter.

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Beyond the 40-hour work week, shareholders demand a formal succession plan in case Musk becomes "unavailable or loses interest" in Tesla.

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They also want limits on directors' external commitments - no more than one additional board position and one executive role elsewhere.

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The fourth demand? At least one "truly independent" board member with no personal ties to existing directors.

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Musk just ended his 128-day stint at DOGE and promised to "focus more" on his businesses - but shareholders remain skeptical.

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A prominent Tesla analyst called Musk's DOGE exit "music to the ears of Tesla shareholders" - but will Musk really refocus on the EV maker?

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