Copenhagen Expands CopenPay After 75K Tourists Join Trial

[{"selector":"#anim-4873977e-2f2f-4a87-809c-6a9bc19c905d","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d85bc4da-88cf-4d17-8802-1233d824a33e","keyframes":{"transform":["translate3d(-114.55696%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79016a33-88a2-4153-b2b4-45eba04f79c3","keyframes":{"opacity":[0,1]},"delay":800,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-745315f5-cfd0-421f-82cb-2883efee5a07","keyframes":{"transform":["translate3d(-122.3301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Copenhagen Expands CopenPay After 75K Tourists Join Trial Sonali Tiwary, Tejal Somvanshi

Copenhagen launched CopenPay - a program giving tourists freebies for making eco-friendly choices during their stay.

[{"selector":"#anim-a383f3d0-1055-4b51-925d-8b56f47f2b91","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bd415b6-7189-402b-b9ff-8e7b453c8ef1","keyframes":{"transform":["translate3d(115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b60bc75-b9f2-4aea-8feb-ec75593eb45a","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6ba8178-9e74-48c9-83a4-ac8ba6d169f9","keyframes":{"transform":["translate3d(0px, 116.02864%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ba7a56f-79ad-4aca-add5-9f7b65a15678","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Blondinrikard (CC BY 2.0)

The program expanded from 30 to 90 attractions after last year's trial saw 75,000 tourists participate.

[{"selector":"#anim-726a047d-613e-4b2c-8cdf-db4727cabeb1","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f778753-bf0a-4165-bfdc-75c75bca66ca","keyframes":{"transform":["translate3d(0px, 249.72502%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d81e8a4-d9f3-44fb-801e-68fb5a861a0d","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a54e0aab-10d3-40cc-968c-65c99fe7b670","keyframes":{"transform":["translate3d(0px, -111.1955%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2876cc4-bfaf-4a70-a9d4-aee06091862f","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: City Clock Magazine(CC BY-NC-SA 2.0)

Bike rentals jumped 29% during the four-week pilot, with 98% of participants recommending the program to others.

[{"selector":"#anim-9be3cb3d-1f2a-40ba-bc15-d97e5c9c72c3","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f16b0d4-602c-4510-bef5-481480a04aea","keyframes":{"transform":["translate3d(0px, 116.58885%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-831d5450-d41d-43e2-bbbf-77f9e559228d","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9224d436-96a9-40cc-bafe-272f68b543ab","keyframes":{"transform":["translate3d(113.60759%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca0c7d25-2de1-4abb-9a77-9eaea82f4ca1","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Picasa (CC-BY- 2.0)

Running June 17-August 17, tourists score free museum entries, yoga sessions, and tours for green actions.

[{"selector":"#anim-2c549db1-77e9-4920-b2a6-4fdef9443b47","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de9e2e68-96f9-4ebc-9d7f-b99097ccfbd9","keyframes":{"transform":["translate3d(0px, 249.72502%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f47282fa-d57f-4efc-8fd6-90345cd780bf","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5975007b-5e94-4271-89a1-b0e2701686ad","keyframes":{"transform":["translate3d(0px, -114.48664%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f78f1b5f-4540-4b69-98d0-a52c47c90918","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Richard Mortel (CC BY 2.0)

Arrive by train? Get free bike rentals, guided tours, and discounted tickets to Kronborg Castle.

[{"selector":"#anim-a4431400-bcf1-4fe7-b2f1-fbe90a8879bf","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daf41b6e-a4d8-4b00-900a-48824321c4eb","keyframes":{"transform":["translate3d(0px, 116.02864%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdaf2667-2410-474c-92a8-a9c76e4d83d1","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d2e0a4d-772e-47f9-85fe-1a26a4210e48","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af2ff7d1-47ca-4922-bb50-3b87aa522c9d","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Jorge Lascar (CC BY 2.0)

Cleaning up the city, using public transport, or choosing plant-based meals all earn rewards.

[{"selector":"#anim-0cdb9ce9-c4a8-40f1-8275-ca1336966734","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b34e426-152e-4082-9a44-aacb5f7eea72","keyframes":{"transform":["translate3d(0px, 244.87591%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5607ab3a-0637-420e-9d47-8bfc69aca62b","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c52770b-7e1d-4e05-a67c-868ed956cc18","keyframes":{"transform":["translate3d(0px, -114.48664%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae379924-9801-48fc-a585-7b292612ae92","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Harry nl (CC BY-NC-SA 2.0)

Goboat's solar-powered boats were so popular, 500 people cleaned harbor waters for free rides - demand exceeded supply.

[{"selector":"#anim-ce524661-8015-4d86-af4e-f66faf0c4c4e","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3c8cd3d-c1c7-41b9-b6a1-36594329bcda","keyframes":{"transform":["translate3d(0px, 116.02864%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2946907-ef31-4826-b07e-58c95cd3f2fc","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a1d5102-fe06-4443-8d84-79a4eaccd243","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08f8188d-e938-4545-b504-1261e7a4c9d1","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Leif Jorgensen (CC-BY-SA-4.0)

Despite 82% of tourists wanting sustainable travel, only 22% actually follow through with eco-choices.

[{"selector":"#anim-26278a75-28d0-4aca-8968-fd0f7ce1b87e","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2ffeb53-322e-425f-8ff9-b66ffc0e1f1b","keyframes":{"transform":["translate3d(0px, 245.84677%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e87fa114-a996-47b6-8d68-1e37d0c19e2b","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6dd3d56f-2a9d-4b3a-bfec-f06dbdd612de","keyframes":{"transform":["translate3d(0px, -114.48664%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87aba5c4-4fe3-45c7-a053-a54563d67f0b","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Mehmet Yasin Kabaklı (Pixels)

The program runs on trust - just show train tickets or activity photos to claim your green rewards.

[{"selector":"#anim-f274d089-580a-43bf-b0f9-572144a5b5f6","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e12ae95d-ca45-40a3-86e7-bed4e0ffb014","keyframes":{"transform":["translate3d(0px, 116.02864%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b0b7dd8-8866-4474-891a-f5ad848f1f57","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49c6ee00-42d0-40c7-91e4-747ee3666a53","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81600aa7-0cc1-4ea3-98f5-5263b07a9165","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Alejandro Escamilla (CC0 1.0) Learn more

CopenHill ski slope, The National Gallery, and Urban Garden join 87 other participating attractions this summer.

[{"selector":"#anim-ac3e9e17-42eb-450e-a8c0-f2832a293162","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fae3bf32-b0b8-44b4-92e3-9d531b2d30c5","keyframes":{"transform":["translate3d(0px, 196.29626%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57cc6f59-2b5d-410d-a6f8-bf1d8013ebef","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99603b41-e227-4310-aac1-1051377ff7e4","keyframes":{"transform":["translate3d(0px, -114.48664%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b90d89f-dbe9-4f06-b911-da16fcc469b3","keyframes":{"opacity":[0,1]},"delay":1400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source: Henk Bekker (CC BY-NC-SA 2.0)

[{"selector":"#anim-f1464447-3139-4bc4-a555-872a9eebcc18","keyframes":{"opacity":[0,1]},"delay":200,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e0f50bc-b55c-4a4c-9f0d-7dcf84c02b90","keyframes":{"opacity":[0,1]},"delay":200,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45314144-5cf0-44b2-b968-43e524a03f06","keyframes":{"transform":["translate3d(-114.50152%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eaaaa18e-d001-4482-a00d-0117a3eb9219","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7c4219f-b05c-4ebf-8a8c-262cb6543b38","keyframes":{"transform":["translate3d(115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Norway's 3% Tourist Tax Tackles 38.4M Visitor Surge Learn more