 Airbnb Adds Services and Celebrity Experiences in 2025 App

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Airbnb just dropped its "2025 Summer Release" with a redesigned app and two major new offerings that could change how you travel.

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Want a private chef or massage at your rental? The new "Airbnb Services" brings 10 hotel-like amenities directly to your stay across 260 cities.

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"People choose hotels for their services. People choose Airbnbs for the space," says CEO Brian Chesky, who wants to give travelers "the best of both worlds."

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You can book spa treatments, personal training, hair styling, makeup services and nail care—even if you're not staying at an Airbnb property.

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How does Airbnb ensure quality? Service providers average 10 years experience and must complete identity verification plus submit relevant licenses.

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The company also relaunched "Airbnb Experiences" in 650 cities, focused on activities hosted by locals who "know their city best."

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Celebrity collaborations add star power—you can learn football throws with Patrick Mahomes or join Sabrina Carpenter for a day of "glam, dancing, and espresso."

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The rebuilt app integrates all offerings with an "Explore" tab for discoveries and a "Trips" tab showing detailed itineraries of everything you've booked.

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This strategic move comes as industry experts note Airbnb is "pretty saturated in core markets"—pushing them to capture more of your entire travel budget.

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The company is betting big—investing $200-250 million in this new business segment while improving tools for hosts to manage these expanded offerings

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Will it work? Airbnb's stock recently fell after disappointing Q1 earnings, with the company citing "softness" in travel from Canada to the U.S.

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The battle between Airbnb and hotels intensifies—now travelers must decide if these new services will make them switch their travel loyalties.

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