Window strikes kill over one billion birds yearly in the U.S. and Canada, but a groundbreaking Cornell study reveals how to better motivate people to prevent these deadly collisions. The Cornell Lab of Ornithology surveyed nearly 5,000 people to discover what types of messages actually prompt action. Bird enthusiasts respond best to messages showing the effectiveness of prevention measures, while the general public is more persuaded by emotional appeals showing birds suffering from collisions. Nearly half of all fatal bird collisions in the U.S., and 90% in Canada, happen at homes and buildings three stories or less. This makes residential … Continue reading Cornell Study: 1 Billion Birds Die Yearly from Window Collisions, Tailored Messages Motivate Prevention Action