BMW has ramped up its artificial intelligence push in China through key partnerships with local tech firms ByteDance and DeepSeek. These moves form part of what BMW calls its “360-degree AI strategy” covering everything from research to customer service in the world’s largest auto market. ByteDance Deal Targets Marketing and Customer Service BMW’s digital unit Lingyue Digital Information Technology is working with ByteDance’s cloud platform Volcano Engine to apply AI in automotive marketing and customer services. The partnership aims to provide better product matching and personalized recommendations to car buyers while making dealerships more efficient. “We are accelerating the integration … Continue reading BMW Teams with ByteDance, DeepSeek on AI Powering Future Cars and Services