Climate Misinformation on Social Media: What the 2023 CAAD Report Reveals

Misinformation around climate change, fueled by the fossil fuel industry, has hindered climate action for decades.

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In 2022, the International Governmental Panel on Climate Change highlighted Big Tech's role in climate denial.

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Despite Google's 2021 pledge, false climate narratives on YouTube persist.

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Pinterest banned climate misinformation in both organic content and ads in 2022.

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Four out of five platforms lack a comprehensive definition of climate misinformation.

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Greenwashing remains inadequately addressed by most platforms.

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The assessment methodology used a 21-point system, considering platforms' public guidelines up to August 24, 2023.

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TikTok blocks search terms related to climate denial, emphasizing user safety.

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The report underscores the need for platforms to refine their policies to halt climate denial and misinformation.

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