56 Indian Designers Ban Feathers as Stella McCartney and PETA Reveal 3.4 Billion Birds Harmed Annually

On July 9, 2025, more than 50 Indian designers pledged to go feather-free. These creative minds—including household names like Anita Dongre, Abu Jani-Sandeep Khosla, and Gaurav Gupta—signed PETA India’s Feather-Free Pledge on Fashion Day, promising to keep birds’ plumage out of their collections from now on. The commitment follows a joint appeal by Stella McCartney and PETA India, who joined forces to show designers the truth behind feather harvesting and offer plant-based alternatives that work just as well. “Cruelty isn’t cool, people! We pledge ourselves to creating beauty through fashion that does not exploit or hamper the rights and freedom … Continue reading 56 Indian Designers Ban Feathers as Stella McCartney and PETA Reveal 3.4 Billion Birds Harmed Annually